Shukers Subaru expands to Shrewsbury

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Nick Apperley and Oliver Sharman at the Shukers Subaru showroom in Shrewsbury

Six months after becoming the authorised Subaru dealership for Ludlow, Shukers today announce they have been awarded the franchise for Shrewsbury.

The rapid expansion of their Subaru representation into the whole of Shropshire has been warmly welcomed by Nick Apperley who has been appointed sales manager for both the Ludlow and Shrewsbury operations.

“It’s fantastic news and underlines Subaru’s faith in Shukers to continue the impressive progress we have already made in Ludlow,” said Nick who will oversee both sites.

“We are now covering a massive area for Subaru sales, service and parts and look forward to welcoming new as well as existing customers to both sites where we have the full range of models on display as well as demonstrators.”

The newly awarded Subaru Shrewsbury franchise opens at Shukers’ Bayston Hill site on September 2 and customers old and new are invited to an open day between 9.00 am and 4.00 pm on September 3.

Visitors can book a test drive in one of the range of models from the WRX STi to the Outback and the Forester to the Legacy.

Shukers Subaru Shrewsbury will have a three car showroom at Bayston Hill where they already run their .com quality used car operation.

The showroom is located at the junction of the A49 with Lyth Hill Road and in addition to Nick Apperley will be manned on a daily basis by sales executive Oliver Sharman. They can both be contacted on 01743 873900.

Nick believes the timing of Subaru awarding the franchise to Shukers is ideal with the exciting New Impreza and New XV Crossover model launches expected very soon. And these will be followed by a new sports car next year.

He was confident that Subaru Shrewsbury – covering a vast area from Telford in the east, Whitchurch in the north, Welshpool in the west and Church Stretton in the south – would emulate the success of Ludlow.

“We opened the doors of our new Subaru franchise in South Shropshire in March and have gone from strength to strength,” said Nick.

“We have not only attracted new Subaru customers, but welcomed existing Subaru owners to our Ludlow site which has been most encouraging.

“We see no reason why we shouldn’t do the same in Shrewsbury where the Shukers name is synonymous with quality and competitiveness.

“We have some very solid foundations on which to build the franchise at Bayston Hill which we consider to be an ideal location for launching Shukers Subaru.

“At the recent Burwarton Show customers on our stand were delighted to hear that we are expanding the Subaru franchise to Shrewsbury. The messages we have been getting back are all extremely positive.”

He added that PRO-R parts would also be available at Shrewsbury following its recent introduction at Ludlow.